Effective Date: March 2026
Lobecraft respects your privacy. This policy describes what data we collect when you visit lobecraft.com, why we collect it, and what rights you have regarding that data.
Information We Collect
Automatically Collected Information
Like most websites, Lobecraft automatically collects certain technical data when you visit. This includes:
- IP address
- Browser type and version
- Operating system and device type
- Pages you viewed on our site
- Time spent on each page
- The website or search engine that referred you to us
- Date and time of each visit
We collect this information through Google Analytics and standard web server logs. None of this data identifies you personally – it tells us things like which articles are popular and what devices our readers use.
Cookies and Tracking Technologies
Cookies are small files placed on your device by websites you visit. Lobecraft uses cookies in the following ways:
First-party cookies support basic site functionality, like remembering display preferences during your browsing session.
Third-party cookies come from services we integrate with. Google AdSense places cookies to serve and track advertisements. Google Analytics places cookies to measure site traffic.
You have full control over cookies through your browser. You can block them, delete them, or set your browser to notify you when a cookie is being placed. Adjusting these settings may change how parts of the site work for you.
Browser-specific instructions:
- Chrome: Settings > Privacy and Security > Cookies and Other Site Data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and Site Permissions
Information You Provide Voluntarily
The only personal information we receive is what you actively choose to share – for example, by filling out our contact form. We do not ask for or store phone numbers, mailing addresses, payment details or any other sensitive personal data.
You never need to create an account or log in to read our content.
How We Use Your Information
We use collected data for these purposes:
- Understanding which content resonates with our audience
- Identifying technical issues or broken pages
- Improving site performance and user experience
- Displaying advertisements through Google AdSense
- Replying to messages submitted through our contact form
We do not sell, rent or trade your information to anyone.
Google AdSense and Third-Party Advertising
Lobecraft uses Google AdSense to display ads. Google and its advertising partners use cookies – including the DoubleClick DART cookie – to show ads based on your browsing activity across various websites.
To opt out of personalized ads from Google, visit Google Ad Settings. For a broader opt-out of personalized advertising from multiple ad networks, visit aboutads.info.
Google’s full privacy policy is available at https://policies.google.com/privacy.
Google Analytics
Lobecraft uses Google Analytics to analyze site traffic. This service tracks visitor behavior using cookies and sends aggregated data to Google’s servers, which may be located in the United States.
We view this data only in aggregate. We see totals and trends, not information tied to any individual visitor.
If you prefer not to be tracked by Google Analytics, install the Google Analytics Opt-Out Browser Add-On. It works with Chrome, Firefox, Safari, Edge and Opera.
Third-Party Links
Our articles often link to external sites – piercing studios’ websites, aftercare product pages, industry resources and more. Once you click a link and leave lobecraft.com, you’re subject to that site’s privacy policy, not ours.
We recommend reviewing the privacy practices of any third-party site before sharing personal information there.
Data Retention
Server and analytics data is retained in accordance with Google’s default settings. You can learn more about Google’s data retention practices in their documentation.
Contact form messages are kept only as long as needed to address your inquiry. After that, they are deleted.
Your Privacy Rights
California Residents (CCPA)
Under the California Consumer Privacy Act, you have the right to:
- Know what personal information is collected and how it is used
- Request deletion of your personal information
- Opt out of the sale of personal information
We do not sell personal information. That applies to all visitors, not just California residents.
To make a request under the CCPA, reach out at https://lobecraft.com/contact-us. We will respond within the legally required 45-day window.
European Visitors (GDPR)
Visitors from the European Economic Area have rights under the General Data Protection Regulation, including:
- Right to give or withdraw consent
- Right to access personal data we hold about you
- Right to correction of inaccurate data
- Right to erasure (“right to be forgotten”)
- Right to data portability
To exercise any of these rights, contact us through our form. We will make every effort to respond in a timely manner.
Children’s Privacy (COPPA)
Lobecraft is not designed for or directed at children under 13. We do not knowingly collect personal information from minors. If we learn that a child under 13 has submitted information through our contact form, we will delete it promptly.
Parents or guardians who believe their child has shared personal information with us should contact us so we can take action.
Data Security
Lobecraft is hosted on Hostinger, which provides standard server-level security protections. All traffic to and from our site is encrypted via SSL, meaning your connection to lobecraft.com is secured.
While we use reasonable measures to protect data, no system connected to the internet can guarantee 100% security. We do, however, take this responsibility seriously and maintain protections that reflect current industry practices.
Changes to This Privacy Policy
This policy may be updated periodically. When it is, the “Effective Date” at the top will reflect the revision date. We encourage you to review this page from time to time. Using the site after a policy update means you accept the revised terms.
Contact Us
Have questions about this privacy policy or how your data is handled? Get in touch at https://lobecraft.com/contact-us.