Last Updated: March 2026
This page describes how Lobecraft (lobecraft.com) uses cookies when you visit our site. Lobecraft publishes guides about ear and nose piercings, and we want to be upfront about the tracking technologies involved in running this site and serving ads.
Cookies are tiny data files your browser stores when you load a webpage. This policy covers which cookies we use, why they exist and how to turn them off if you prefer.
What Are Cookies?
A cookie is a small text file that a website saves on your device – whether that is a laptop, phone or tablet. Websites use cookies for all sorts of reasons: keeping you logged in, remembering what language you speak, figuring out which pages get the most traffic, and displaying ads that match your interests.
Two main types exist:
- Session cookies are temporary. They disappear the moment you close your browser window.
- Persistent cookies remain on your device for a defined period (days, months or even years) unless you delete them yourself. They are what allow a site to “remember” you between visits.
Types of Cookies We Use
Strictly Necessary Cookies
The site cannot function without these. They handle session management, security features and server load balancing. Because they are essential, there is no option to turn them off.
Analytics Cookies
We run Google Analytics to see how visitors use Lobecraft. All data is anonymous and aggregated – we see trends, not individual users.
The cookies involved:
| Cookie | What It Does | How Long It Lasts |
|---|---|---|
_ga | Tells unique visitors apart | 2 years |
_gid | Identifies visitors within a 24-hour window | 24 hours |
_gat | Limits how many requests hit Google Analytics at once | 1 minute |
This data helps us figure out which piercing guides get read most, where readers drop off and how people find the site. We use those insights to publish better content.
Advertising Cookies
Lobecraft shows display ads through Google AdSense. To serve relevant ads, Google and its partner networks place cookies on your browser.
The DoubleClick DART cookie plays a central role here. It tracks your visits to this site and others across the web so that ad networks can show you ads related to your interests.
Here are the main advertising cookies you may encounter:
| Cookie | What It Does |
|---|---|
IDE | Used by DoubleClick to deliver targeted ads |
DSID | Connects your activity across multiple devices |
NID | Stores your ad preferences and personalization settings |
1P_JAR | Tracks site statistics and ad conversion data |
CONSENT | Logs your cookie consent choice with Google |
__gads | Records interactions with ads shown on the site |
__gpi | Groups users into audience segments based on browsing patterns |
Other ad vendors within the Google AdSense network may set their own cookies as well.
Functionality Cookies
These handle preferences like your chosen language, region or display settings. They are not critical for the site to load, but they make your experience smoother.
Disabling them means the site will not remember your preferences between visits.
Third-Party Cookies
Two main third-party services set cookies through Lobecraft:
- Google Analytics – collects anonymous usage data. Full details at Google’s privacy policy.
- Google AdSense – handles ad delivery and personalization. Review Google’s cookie policy for a complete breakdown.
Ad networks partnered with Google AdSense may also drop cookies when their ads appear on our pages. We have no control over those third-party cookies and cannot manage them on your behalf.
Cookie Consent
When you use Lobecraft, you consent to cookies as outlined on this page.
Want to change your mind? You can withdraw consent at any point by clearing your browser cookies or adjusting your settings. Just be aware that disabling certain cookies may limit site functionality.
How to Manage Cookies
Browser Settings
All modern browsers give you control over cookies. Here is where to look:
- Google Chrome: Settings > Privacy and Security > Cookies and Other Site Data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and Website Data
- Microsoft Edge: Settings > Cookies and Site Permissions
Be aware that blocking every cookie will change how the site behaves. Some pages might not display properly.
Google Ad Personalization
If you want to stop seeing personalized ads, use one of these opt-out tools:
- Google Ad Settings: https://adssettings.google.com
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
You will still see ads after opting out. They just will not be tailored to your browsing history.
Google Analytics Opt-Out
Google provides a free browser extension that blocks Google Analytics data collection entirely: https://tools.google.com/dlpage/gaoptout
It supports Chrome, Firefox, Safari, Edge and Opera.
Do Not Track (DNT)
We recognize DNT signals sent by browsers. That said, no unified standard currently exists for how sites should respond to these signals. If an industry-wide standard is adopted in the future, we will adjust our approach.
Updates to This Cookie Policy
This policy may be updated from time to time. Any changes will appear on this page, and we will revise the “Last Updated” date at the top. Checking back occasionally is the easiest way to stay current.
Contact Us
Questions about cookies on Lobecraft? Get in touch through our contact form: https://lobecraft.com/contact-us/